Working with companies and their people, making things a little bit better, all of the time.


A Manifesto

We believe:

  • Less is more. Less shit, less noise, less waste, less stuff.

  • In change not growth. Perpetually more and bigger is unsustainable. Whether you’re a tree or a company.

  • In Creative Destruction. Something should die before something new grows.

  • We’re as strong as our network and the company we keep.

  • In finding the smallest actions with the biggest, most beneficial upsides.

  • In getting out of your own (and your organisation’s) way.

  • In clarity of purpose and working to the long term.

  • Like nature, in improving iteratively. Strive for being 10% better, all the time.

David Slays The Mighty Blackrock.