Less is more. Less shit, less noise, less waste, less stuff.
In change not growth. Perpetually more and bigger is unsustainable. Whether you’re a tree or a company.
In Creative Destruction. Something should die before something new grows.
We’re as strong as our network and the company we keep.
In finding the smallest actions with the biggest, most beneficial upsides.
In getting out of your own (and your organisation’s) way.
In clarity of purpose and working to the long term.
Like nature, in improving iteratively. Strive for being 10% better, all the time.