Working with companies and their people, making things a little bit better, all of the time.


Celebrating different, not better.

Where do you find edge in what you do?

How might you improve as a company, as a person?

We grow up on a diet of more is better, harder is better. Work harder, do more.

But what if we work differently instead? What if there are bigger and better results by doing something differently instead?

This requires a change in perspective, in behaviour.

What might we change to focus instead on being different?

Work different, not harder. A helpful tip on how, courtesy of Adam Robinson and his amazing brain… if you’re wondering how best to try something different, do the opposite of what you’re currently doing.

Are You Sure That Will Work?

Ben & Jerry's chilly reality.