Working with companies and their people, making things a little bit better, all of the time.


It's Wet In There.

A useful tip, for me mainly, courtest of my 7 year old this morning. Poolside.

That he goes faster when he tries a little less hard. Too much effort = too much energy inappropriately channeled.  Too much noise.

What is true in the pool might true out the pool too (ok, not everything but this might be),.

That more, harder is rarely better.

Come to think of it, it was allegedly true for the Buddha and his Right Effort too, which makes these lessons over 2,000 years old. So even more true, no?!

More, harder is rarely better. 

More Signal vs Noise?

Cognitive Load

Live Experiments