Make the alternative better, bigger, more inspiring.
That so many companies are uninspiring places to work is a failure of imagination.
Likewise, that so many of us do work we don’t enjoy for companies and people we don’t respect, that’s a failure of imagination too.
That the work of so many companies is harmful to the people who spend time in them and the planet and just about everyone else (apart from a few!) is a failure of imagination.
That a competitor finds it easier to stick with their product or service rather than switch to yours, well, yep, that’s just a failure of imagination too.
We need to paint bigger, more exciting pictures. We need to make the alternative more inspiring.
We are sitting on pools of untapped ingenuity and wisdom. You and me, the people. We have adventuring, creativity in our blood, in our bones. Oh and we’re social too. We like to connect. I don’t mean on Facebook, although many like that too, I mean in real life, together.
Your company doesn’t need to be this way.
Your job doesn’t need to be this way.
The products and services you provide can be any which way you choose. So can your company.