People are always looking for signals, signs that we’re good to hang out with, to work with, to trust. ,
What we charge is a huge signal.
Earning more doesn’t require deep thinking or wide ranging theoretical exercises, it requires us to focus on what our clients need or want, and what our client’s clients’ need and and want and, then maybe most importantly, to feel good about what we do and trust in the contribution we make.
If we feel good about the contribution, if we trust that its useful and helpful and meaningful, then we can trust that its worth good money. Then we stand strongly behind what its worth, over and over, again and again.
This is the simple process to charging and earning more.
What we earn is a function of what we believe.