Working with companies and their people, making things a little bit better, all of the time.


Put Your Hand Up Anyway.

You are on the cusp.

Teetering on the edge. 

It's exciting. 

It’s daunting. 

It’s scary. 

You’re primed for impact. You can feel it, sense it, see it… just there.

But something is in the way. A little obstacle. You can’t quite see it, but you know it’s there. 

“If only this”…. or “if only that".

Sometimes a little shift goes a long way.  

Subtly change the words you use. Do what you’d do if you were sure, even if you aren’t. Say no to some. Charge more. Stand on your head. Put your hand up.

If You Want A Different Outcome, Change The Inputs.

Ladies and Children To The Life Rafts! (and anyone else too!)