Retainers are the death of your business.
They are a source of financial instability.
Well, the kind of retainer which commits you turning up a certain amount of time, days, hours every month.
These are the wolves dressed up as the sheep of financial stability.
In reality, they are a ball and chain.
You are beholden to them, their ideas, their imaginary usefulness.
You are a creative person.
Be beholden to your creativity instead.
Know what your strengths are.
Use those strengths to solve ever bigger, more valuable problems for your clients.
Unleash your creativity in pursuit of better and better work, better and better clients.